Saturday, September 04, 2010  
You are here:  Learn * Best Practices Register  Login

In order to increase your efficiency and maximize the results capitalize on Best Practices that other agencies have discovered through project implementation and testing.  By using Best Practices and focusing the evaluation on Constant Improvement you will be able to serve more constituents through increased efficiency.


Best Practices
"Advancing the Science and Practice of Social Marketing" - Friday, January 08, 2010

Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing.

Among the important marketing concepts are:

  • The ultimate objective of marketing is to influence action;
  • Action is undertaken whenever target audiences believe that the benefits they receive will be greater than the costs they incur;
  • Programs to influence action will be more effective if they are based on an understanding of the target audience's own perceptions of the proposed exchange;
  • Target audiences are seldom uniform in their perceptions and/or likely responses to marketing efforts and so should be partitioned into segments;
  • Marketing efforts must incorporate all of the "4 Ps," i.e. click to read more...

 

 read more ...
 TitleOwnerCategoryModified DateSize 
Proving You've Made a DifferenceJen TamolLeadership Development3/4/2010444.50 KBDownload
Raising Funds on the InternetJen TamolRevenue Development4/26/201038.50 KBDownload
Record Retention and Destruction Sample PolicyJen TamolLeadership Development4/27/201081.00 KBDownload
Promising Practices for Outcome MeasurementJen TamolLeadership Development3/4/201088.50 KBDownload
Proposal ComponentsHost AccountRevenue Development3/12/201035.00 KBDownload
Proposal Planning GuideHost AccountRevenue Development3/11/201034.00 KBDownload
Sample Board Orientation ChartJen TamolLeadership Development4/27/2010325.81 KBDownload
Sample By LawsJen TamolLeadership Development4/27/201079.00 KBDownload
Sample Private ProposalJen TamolRevenue Development4/26/201040.69 KBDownload
Resolution of CooperationJen TamolCommunity Engagement3/3/201040.00 KBDownload
Risk Management EssentialsJen TamolLeadership Development3/4/20103.05 MBDownload
Sample Board Member Expectation StatementJen TamolLeadership Development4/27/2010208.55 KBDownload
Presenting Your Case for SupportJen TamolLeadership Development3/4/201055.50 KBDownload
Leadership StylesJen TamolLeadership Development3/4/201065.68 KBDownload
Legal Responsibilities of Nonprofit BoardsJen TamolLeadership Development4/27/201010.64 KBDownload
Low Cost Constituent DatabasesJen TamolRevenue Development4/26/201038.00 KBDownload
How to Write a Mission StatementJen TamolLeadership Development4/27/201080.90 KBDownload
Income Strategy GridJen TamolRevenue Development4/26/201095.00 KBDownload
Jacksonville Nonprofit Executive Learderhip and Transition Survey 2004Jen TamolLeadership Development4/27/2010263.33 KBDownload
Partnership GuidelinesJen TamolLeadership Development3/4/201059.00 KBDownload
Performance Leadership: 11 Better Practices That Can Ratchet Up PerformanceJen TamolLeadership Development4/27/2010538.53 KBDownload
Photo Release FormJen TamolCommunity Engagement3/3/201043.50 KBDownload
Measuring Programmatic Success: Tips for Nonprofit BoardsJen TamolLeadership Development4/27/201044.68 KBDownload
New Executive Director’s ChecklistJen TamolLeadership Development3/4/201043.50 KBDownload
Overview of Online ToolsJen TamolCommunity Engagement3/3/2010110.50 KBDownload
Sustainability PlanningJen TamolRevenue Development4/26/201088.50 KBDownload
Team Hope Survey: Enhancing Performance in TeamsJen TamolLeadership Development4/27/2010212.50 KBDownload
Term Limits for Board MembersJen TamolLeadership Development4/27/2010213.36 KBDownload
Strategic Planning 3b - Revolutionary ApproachJen TamolLeadership Development4/27/20102.79 MBDownload
Strategic Planning 4 - Insightful Approach to Strategy DevelopmentJen TamolLeadership Development4/27/20102.80 MBDownload
Strategic Planning in Smaller Nonprofit OrganizationsJen TamolLeadership Development4/27/201074.50 KBDownload
Volunteer HandbookJen TamolLeadership Development3/4/2010908.58 KBDownload
Web-based Resources for Revenue DevelopmentJen TamolRevenue Development4/26/201028.69 KBDownload
Whistleblower Sample PolicyJen TamolLeadership Development4/27/201029.50 KBDownload
Thank You Letter TemplateJen TamolRevenue Development4/26/201029.50 KBDownload
The Care and Feeding of VolunteersJen TamolLeadership Development3/4/201072.00 KBDownload
Understanding Indirect CostsJen TamolRevenue Development4/26/2010116.88 KBDownload
Strategic Planning 3a - Contextual ApproachJen TamolLeadership Development4/27/20102.89 MBDownload
Sample Proposal Cover SheetJen TamolRevenue Development4/26/201014.01 KBDownload
Sample Public ProposalJen TamolRevenue Development4/26/2010110.07 KBDownload
Sample Public Request for ProposalJen TamolRevenue Development4/26/201029.10 KBDownload
Sample Private Request for ProposalJen TamolRevenue Development4/26/201027.76 KBDownload
Sample Proposal BudgetJen TamolRevenue Development4/26/201019.30 KBDownload
Sample Proposal Cover LetterJen TamolRevenue Development4/26/201012.87 KBDownload
Storing and Managing Data for Donor DevelopmentJen TamolCommunity Engagement3/3/201048.00 KBDownload
Strategic Planning 1 - The BasicsJen TamolLeadership Development4/27/20102.87 MBDownload
Strategic Planning 2 - ApproachesJen TamolLeadership Development4/27/20102.82 MBDownload
Selling Your OrganizationJen TamolLeadership Development3/4/201057.00 KBDownload
Share Your VisionJen TamolLeadership Development3/4/201054.50 KBDownload
Simplified Table Reporting FormatJen TamolRevenue Development4/26/201031.00 KBDownload
Chart of AccountsJen TamolRevenue Development4/26/201023.00 KBDownload
Checklist for Board Review of Proposed BudgetJen TamolLeadership Development4/27/2010127.13 KBDownload
Clarify Your Income StrategyJen TamolRevenue Development4/26/201067.81 KBDownload
Budget Builder Jen TamolRevenue Development4/26/2010345.50 KBDownload
Budget Builder InstructionsJen TamolRevenue Development4/26/201067.00 KBDownload
Building Multiple Revenue SourcesJen TamolRevenue Development4/26/2010190.17 KBDownload
Collaborative Work PlansJen TamolLeadership Development3/4/201032.28 KBDownload
Common Mistakes in Choosing a Donor DatabaseJen TamolRevenue Development4/26/201037.50 KBDownload
Communications ToolkitJen TamolLeadership Development3/4/20101.46 MBDownload
Cluster Grants: Are They Right For You?Jen TamolLeadership Development3/4/201026.50 KBDownload
Cluster Grants: Funding CriteriaJen TamolLeadership Development3/4/201051.70 KBDownload
Cluster Grants: Sample ApplicationJen TamolLeadership Development3/4/2010103.04 KBDownload
Bring Out the Best in Your BoardJen TamolLeadership Development3/4/2010157.95 KBDownload
Appreciative Inquiry 2 by 2 chartJen TamolCommunity Engagement3/3/201049.00 KBDownload
Appreciative Inquiry Activity: Sharing ExperiencesJen TamolCommunity Engagement3/3/201058.00 KBDownload
Appreciative Inquiry OverviewJen TamolCommunity Engagement3/3/201056.50 KBDownload
Acquiring Public GrantsJen TamolRevenue Development4/26/2010570.19 KBDownload
Allocating Administrative, Overhead and Shared CostsJen TamolLeadership Development4/27/2010225.41 KBDownload
Annual Nonprofit Legal ChecklistJen TamolLeadership Development4/27/201098.50 KBDownload
Attitudes and Practices Concerning Effective PhilanthropyJen TamolLeadership Development4/27/201093.56 KBDownload
Board AssessmentJen TamolLeadership Development3/4/201054.00 KBDownload
Board HandbookJen TamolLeadership Development4/27/2010157.91 KBDownload
Appreciative Inquiry Transition PlanningJen TamolCommunity Engagement3/3/2010836.50 KBDownload
Articulate WritingHost AccountRevenue Development3/11/201032.50 KBDownload
Assess Your Revenue SourcesJen TamolRevenue Development4/26/201040.74 KBDownload
Fee for Service: Work AnalysisJen TamolRevenue Development4/26/201067.50 KBDownload
Financial Management of NonprofitsJen TamolLeadership Development3/4/2010219.69 KBDownload
Financial Oversight: Ten Key Financial QuestionsJen TamolLeadership Development4/27/201014.82 KBDownload
Fee for Service: Additional ResourcesJen TamolRevenue Development4/26/201070.50 KBDownload
Fee for Service: ModelsJen TamolRevenue Development4/26/201069.00 KBDownload
Fee for Service: Ten EssentialsJen TamolRevenue Development4/26/201064.00 KBDownload
Fundraising: What Laws Apply?Jen TamolRevenue Development4/26/201032.00 KBDownload
Governance Committee Job DescriptionJen TamolLeadership Development4/27/2010216.58 KBDownload
How to Read the IRS Form 990Jen TamolRevenue Development4/26/2010588.00 KBDownload
Financing Jacksonville's FutureJen TamolRevenue Development4/26/20101.82 MBDownload
Finding Foundation FundersJen TamolRevenue Development4/26/201048.50 KBDownload
Flipping the Funnel: Turning supporters into fundraisersJen TamolRevenue Development4/26/201056.50 KBDownload
Exploring Fee for ServiceJen TamolRevenue Development4/26/2010302.00 KBDownload
Costly Fundraising MistakesJen TamolRevenue Development4/26/201030.50 KBDownload
Creating an Internship ProgramJen TamolCommunity Engagement3/3/201067.00 KBDownload
Data ResourcesHost AccountRevenue Development3/11/201031.00 KBDownload
Conflict Management Style SurveyJen TamolLeadership Development4/27/201059.50 KBDownload
Conflict of Interest Policy Sample 1Jen TamolLeadership Development4/27/2010127.50 KBDownload
Conflict of Interest Policy Sample 2Jen TamolLeadership Development4/27/201051.00 KBDownload
Donor Bill of RightsJen TamolLeadership Development3/4/201027.58 KBDownload
Donor Management SoftwareJen TamolRevenue Development4/26/20101.62 MBDownload
Eight Characteristics of Leadership Jen TamolLeadership Development4/27/201027.00 KBDownload
Data SamplesHost AccountRevenue Development3/11/201035.00 KBDownload
Defining Capacity BuildingJen TamolRevenue Development4/26/201027.58 KBDownload
Donation Receipt TemplateJen TamolRevenue Development4/26/201016.50 KBDownload
Home  |  Share  |  Learn  |  Participate  |  Identify  |  Contribute  |  Analyze
© Copyright 2010 ERCEGI   |  Privacy Statement  |  Terms Of Use
);