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In order to increase your efficiency and maximize the results capitalize on Best Practices that other agencies have discovered through project implementation and testing.  By using Best Practices and focusing the evaluation on Constant Improvement you will be able to serve more constituents through increased efficiency.


Best Practices
"Advancing the Science and Practice of Social Marketing" - Friday, January 08, 2010

Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing.

Among the important marketing concepts are:

  • The ultimate objective of marketing is to influence action;
  • Action is undertaken whenever target audiences believe that the benefits they receive will be greater than the costs they incur;
  • Programs to influence action will be more effective if they are based on an understanding of the target audience's own perceptions of the proposed exchange;
  • Target audiences are seldom uniform in their perceptions and/or likely responses to marketing efforts and so should be partitioned into segments;
  • Marketing efforts must incorporate all of the "4 Ps," i.e. click to read more...

 

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 TitleOwnerCategoryModified DateSize 
Resolution of CooperationJen TamolCommunity Engagement3/3/201040.00 KBDownload
Record Retention and Destruction Sample PolicyJen TamolLeadership Development4/27/201081.00 KBDownload
Resource Review: The Nonprofit Mergers WorkbookJen TamolOrganizational Development9/27/201057.00 KBDownload
Risk Management EssentialsJen TamolLeadership Development3/4/20103.05 MBDownload
Results and Performance Accountability: Training for Trainers and CoachesJen TamolProgram Development9/29/201068.55 KBDownload
Raising Funds on the InternetJen TamolRevenue Development4/26/201038.50 KBDownload
Promising Practices for Outcome MeasurementJen TamolLeadership Development3/4/201088.50 KBDownload
Promising Practices for Managing PartnershipsJen TamolCommunity Engagement9/29/20101.43 MBDownload
Proposal ComponentsHost AccountRevenue Development3/12/201035.00 KBDownload
Proving You've Made a DifferenceJen TamolLeadership Development3/4/2010444.50 KBDownload
Proposal Planning GuideHost AccountRevenue Development3/11/201034.00 KBDownload
Sample Privacy PolicyJen TamolOrganizational Development9/27/201054.00 KBDownload
Sample MOU from Wichita StateJen TamolCommunity Engagement9/29/2010420.00 KBDownload
Sample Private ProposalJen TamolRevenue Development4/26/201040.69 KBDownload
Sample Process for Developing TrainingsJen TamolCommunity Engagement9/29/201080.00 KBDownload
Sample Private Request for ProposalJen TamolRevenue Development4/26/201027.76 KBDownload
Sample MOU from AmeriCorpsJen TamolCommunity Engagement9/29/2010447.70 KBDownload
Sample Board Orientation ChartJen TamolLeadership Development4/27/2010325.81 KBDownload
Sample Board Member Expectation StatementJen TamolLeadership Development4/27/2010208.55 KBDownload
Sample By LawsJen TamolLeadership Development4/27/201079.00 KBDownload
Sample MOU for PartnersJen TamolCommunity Engagement9/29/201058.00 KBDownload
Sample MOUJen TamolCommunity Engagement9/29/201055.50 KBDownload
Memorandum of UnderstandingJen TamolCommunity Engagement9/29/201029.18 KBDownload
Measuring Programmatic Success: Tips for Nonprofit BoardsJen TamolLeadership Development4/27/201044.68 KBDownload
New Executive Director’s ChecklistJen TamolLeadership Development3/4/201043.50 KBDownload
Nonprofit Mergers: Potential Benefits and Effective PracticesJen TamolOrganizational Development9/27/201085.50 KBDownload
Nonprofit Governance and AccountabilityJen TamolOrganizational Development9/27/2010157.87 KBDownload
Measuring Outcomes GuidebookJen TamolProgram Development9/27/2010205.71 KBDownload
Jacksonville Nonprofit Executive Learderhip and Transition Survey 2004Jen TamolLeadership Development4/27/2010263.33 KBDownload
Indicators of Change ReadinessJen TamolOrganizational Development9/27/201023.69 KBDownload
Leadership StylesJen TamolLeadership Development3/4/201065.68 KBDownload
Low Cost Constituent DatabasesJen TamolRevenue Development4/26/201038.00 KBDownload
Legal Responsibilities of Nonprofit BoardsJen TamolLeadership Development4/27/201010.64 KBDownload
Performance Leadership: 11 Better Practices That Can Ratchet Up PerformanceJen TamolLeadership Development4/27/2010538.53 KBDownload
Partnership Norms Template Jen TamolCommunity Engagement9/29/201065.50 KBDownload
Photo Release FormJen TamolCommunity Engagement3/3/201043.50 KBDownload
Project Management: Comparison of Tools/ProductsJen TamolProgram Development9/27/201046.50 KBDownload
Presenting Your Case for SupportJen TamolLeadership Development3/4/201055.50 KBDownload
Partnership Norms Jen TamolCommunity Engagement9/29/201064.00 KBDownload
Online Tools for Virtual MeetingsJen TamolCommunity Engagement9/29/201053.00 KBDownload
Online Organizational Assessments Jen TamolCommunity Engagement9/29/201072.50 KBDownload
Operational PlanJen TamolOrganizational Development9/27/2010100.65 KBDownload
Partnership GuidelinesJen TamolLeadership Development3/4/201059.00 KBDownload
Overview of Online ToolsJen TamolCommunity Engagement3/3/2010110.50 KBDownload
The Basics of Assessing Readiness for ChangeJen TamolOrganizational Development9/27/201022.69 KBDownload
Thank You Letter TemplateJen TamolRevenue Development4/26/201029.50 KBDownload
The Care and Feeding of VolunteersJen TamolLeadership Development3/4/201072.00 KBDownload
Understanding Indirect CostsJen TamolRevenue Development4/26/2010116.88 KBDownload
Tools for Volunteer RecruitmentJen TamolCommunity Engagement9/29/201048.00 KBDownload
Term Limits for Board MembersJen TamolLeadership Development4/27/2010213.36 KBDownload
TCU Internship Program HandbookJen TamolCommunity Engagement9/29/2010818.16 KBDownload
TCU Information ChecklistJen TamolCommunity Engagement9/29/2010226.50 KBDownload
TCU Organizational Interview QuestionsJen TamolCommunity Engagement9/29/2010227.00 KBDownload
Technology Purchase Planning GuideJen TamolOrganizational Development9/27/2010232.25 KBDownload
Team Hope Survey: Enhancing Performance in TeamsJen TamolLeadership Development4/27/2010212.50 KBDownload
Why Bad Ads Happen to Good CausesJen TamolCommunity Engagement9/29/20101.99 MBDownload
Whistleblower Sample PolicyJen TamolLeadership Development4/27/201029.50 KBDownload
Why Bad Presentations Happen to Good CausesJen TamolCommunity Engagement9/29/20102.57 MBDownload
Working with Consultants (Contract Checklist)Jen TamolOrganizational Development9/29/201057.50 KBDownload
Working with ConsultantsJen TamolOrganizational Development9/27/201042.50 KBDownload
Web-based Resources for Revenue DevelopmentJen TamolRevenue Development4/26/201028.69 KBDownload
Using Technology to Manage Your PartnershipsJen TamolCommunity Engagement9/29/201071.00 KBDownload
Universities as Nonprofit Training CentersJen TamolCommunity Engagement9/29/201072.50 KBDownload
Volunteer HandbookJen TamolLeadership Development3/4/2010908.58 KBDownload
Web-based ResourcesJen TamolProgram Development9/27/201065.50 KBDownload
Web Tools for Collaborating and Sharing ResourcesJen TamolCommunity Engagement9/29/201050.50 KBDownload
Share Your VisionJen TamolLeadership Development3/4/201054.50 KBDownload
Selling Your OrganizationJen TamolLeadership Development3/4/201057.00 KBDownload
Shared Work Plan OverviewJen TamolCommunity Engagement9/29/20103.12 MBDownload
Simplified Table Reporting FormatJen TamolRevenue Development4/26/201031.00 KBDownload
Sharing Responsibility for Training RequirementJen TamolCommunity Engagement9/29/201062.50 KBDownload
Sample SWOT Analysis TableJen TamolOrganizational Development9/27/201049.50 KBDownload
Sample Proposal Cover LetterJen TamolRevenue Development4/26/201012.87 KBDownload
Sample Proposal BudgetJen TamolRevenue Development4/26/201019.30 KBDownload
Sample Proposal Cover SheetJen TamolRevenue Development4/26/201014.01 KBDownload
Sample Public Request for ProposalJen TamolRevenue Development4/26/201029.10 KBDownload
Sample Public ProposalJen TamolRevenue Development4/26/2010110.07 KBDownload
Sustainability PlanningJen TamolRevenue Development4/26/201088.50 KBDownload
Strategic Planning in Smaller Nonprofit OrganizationsJen TamolLeadership Development4/27/201074.50 KBDownload
SWOT GridJen TamolOrganizational Development9/27/201080.96 KBDownload
TCU Assessment Training PlanJen TamolCommunity Engagement9/29/2010251.50 KBDownload
TCU Assessment ProcedureJen TamolCommunity Engagement9/29/2010235.50 KBDownload
Strategic Planning 4 - Insightful Approach to Strategy DevelopmentJen TamolLeadership Development4/27/20102.80 MBDownload
Strategic Planning 1 - The BasicsJen TamolLeadership Development4/27/20102.87 MBDownload
Storing and Managing Data for Donor DevelopmentJen TamolCommunity Engagement3/3/201048.00 KBDownload
Strategic Planning 2 - ApproachesJen TamolLeadership Development4/27/20102.82 MBDownload
Strategic Planning 3b - Revolutionary ApproachJen TamolLeadership Development4/27/20102.79 MBDownload
Strategic Planning 3a - Contextual ApproachJen TamolLeadership Development4/27/20102.89 MBDownload
Capacity Benchmarking ToolJen TamolProgram Development9/27/20101.28 MBDownload
CAPACITY ASSESSMENT GRIDJen TamolOrganizational Development9/27/2010151.08 KBDownload
Capacity Building vs. Direct ServicesJen TamolProgram Development9/27/201024.67 KBDownload
Change Leadership I: Preparing for ChangeJen TamolOrganizational Development9/27/2010502.50 KBDownload
Cause and Effect AnalysisJen TamolProgram Development9/27/201038.16 KBDownload
Business Intelligence for NonprofitsJen TamolOrganizational Development9/27/201086.01 KBDownload
Bring Out the Best in Your BoardJen TamolLeadership Development3/4/2010157.95 KBDownload
Book Review: The Nonprofit Tagline ReportJen TamolCommunity Engagement9/29/201057.00 KBDownload
Budget Builder Jen TamolRevenue Development4/26/2010345.50 KBDownload
Building Multiple Revenue SourcesJen TamolRevenue Development4/26/2010190.17 KBDownload
Budget Builder InstructionsJen TamolRevenue Development4/26/201067.00 KBDownload
Cluster Grants: Are They Right For You?Jen TamolLeadership Development3/4/201026.50 KBDownload
Clarify Your Income StrategyJen TamolRevenue Development4/26/201067.81 KBDownload
Cluster Grants: Funding CriteriaJen TamolLeadership Development3/4/201051.70 KBDownload
Collaborative Work PlansJen TamolLeadership Development3/4/201032.28 KBDownload
Cluster Grants: Sample ApplicationJen TamolLeadership Development3/4/2010103.04 KBDownload
CHILDREN’S ISSUES BENCHMARK SURVEYJen TamolProgram Development9/29/2010319.03 KBDownload
Change Leadership III: Making Change StickJen TamolOrganizational Development9/27/20101.21 MBDownload
Change Leadership II: Implementing ChangeJen TamolOrganizational Development9/27/2010476.50 KBDownload
Change Readiness ChecklistJen TamolOrganizational Development9/27/201077.00 KBDownload
Checklist for Board Review of Proposed BudgetJen TamolLeadership Development4/27/2010127.13 KBDownload
Chart of AccountsJen TamolRevenue Development4/26/201023.00 KBDownload
Appreciative Inquiry OverviewJen TamolCommunity Engagement3/3/201056.50 KBDownload
Appreciative Inquiry Activity: Sharing ExperiencesJen TamolCommunity Engagement3/3/201058.00 KBDownload
Appreciative Inquiry Transition PlanningJen TamolCommunity Engagement3/3/2010836.50 KBDownload
Assess Your Revenue SourcesJen TamolRevenue Development4/26/201040.74 KBDownload
Articulate WritingHost AccountRevenue Development3/11/201032.50 KBDownload
Appreciative Inquiry 2 by 2 chartJen TamolCommunity Engagement3/3/201049.00 KBDownload
Allocating Administrative, Overhead and Shared CostsJen TamolLeadership Development4/27/2010225.41 KBDownload
Acquiring Public GrantsJen TamolRevenue Development4/26/2010570.19 KBDownload
Analyzing Sustainability StrategiesJen TamolProgram Development9/27/201098.00 KBDownload
Applying for 501(c)(3) Tax-Exempt StatusJen TamolOrganizational Development9/27/20101.32 MBDownload
Annual Nonprofit Legal ChecklistJen TamolLeadership Development4/27/201098.50 KBDownload
Beyond the Rhetoric of Public/private PartnershipsJen TamolCommunity Engagement9/29/2010889.74 KBDownload
Beating The SPAM Filters Jen TamolCommunity Engagement9/27/201032.50 KBDownload
Board AssessmentJen TamolLeadership Development3/4/201054.00 KBDownload
Book Review: Communications ToolkitJen TamolCommunity Engagement9/29/2010699.66 KBDownload
Board HandbookJen TamolLeadership Development4/27/2010157.91 KBDownload
Basics of Program DesignJen TamolProgram Development9/27/201058.60 KBDownload
Assessing Organizational Readiness: A Step-by-Step ProcessJen TamolOrganizational Development9/27/201053.58 KBDownload
Assessing Organizational ReadinessJen TamolOrganizational Development9/29/2010799.50 KBDownload
Attitudes and Practices Concerning Effective PhilanthropyJen TamolLeadership Development4/27/201093.56 KBDownload
Basic Guide to Program EvaluationJen TamolProgram Development9/29/201078.50 KBDownload
Basic Guide to Outcomes-Based Evaluation for Nonprofit Organizations with Very Limited ResourcesJen TamolProgram Development9/29/201069.00 KBDownload
Financial Oversight: Ten Key Financial QuestionsJen TamolLeadership Development4/27/201014.82 KBDownload
Financial Management of NonprofitsJen TamolLeadership Development3/4/2010219.69 KBDownload
Financing Jacksonville's FutureJen TamolRevenue Development4/26/20101.82 MBDownload
Flipping the Funnel: Turning supporters into fundraisersJen TamolRevenue Development4/26/201056.50 KBDownload
Finding Foundation FundersJen TamolRevenue Development4/26/201048.50 KBDownload
Fee for Service: Work AnalysisJen TamolRevenue Development4/26/201067.50 KBDownload
Exploring Fee for ServiceJen TamolRevenue Development4/26/2010302.00 KBDownload
Evaluating for Sustainability: Eight Steps to SuccessJen TamolOrganizational Development9/27/201049.00 KBDownload
Fee for Service: Additional ResourcesJen TamolRevenue Development4/26/201070.50 KBDownload
Fee for Service: Ten EssentialsJen TamolRevenue Development4/26/201064.00 KBDownload
Fee for Service: ModelsJen TamolRevenue Development4/26/201069.00 KBDownload
How to Write an Effective Press ReleaseJen TamolCommunity Engagement9/27/201033.50 KBDownload
How to Write a Mission StatementJen TamolLeadership Development4/27/201080.90 KBDownload
Identifying and Promoting Promising PracticesJen TamolProgram Development9/27/2010579.15 KBDownload
Income Strategy GridJen TamolRevenue Development4/26/201095.00 KBDownload
Identifying Self-interestJen TamolCommunity Engagement9/29/201060.00 KBDownload
How to Read the IRS Form 990Jen TamolRevenue Development4/26/2010588.00 KBDownload
Governance Committee Job DescriptionJen TamolLeadership Development4/27/2010216.58 KBDownload
Fundraising: What Laws Apply?Jen TamolRevenue Development4/26/201032.00 KBDownload
Guidance and Considerations for Implementing a Fee-for-service ModelJen TamolOrganizational Development9/29/2010699.66 KBDownload
How To Avoid Being Blacklisted By The Search Engines Jen TamolCommunity Engagement9/27/201027.50 KBDownload
Guidance and Considerations for Implementing a Fee-for-service Model (Webinar Transcript)Jen TamolOrganizational Development9/29/2010103.00 KBDownload
Conflict of Interest Policy Sample 1Jen TamolLeadership Development4/27/2010127.50 KBDownload
Conflict Management Style SurveyJen TamolLeadership Development4/27/201059.50 KBDownload
Conflict of Interest Policy Sample 2Jen TamolLeadership Development4/27/201051.00 KBDownload
Creating an Internship ProgramJen TamolCommunity Engagement3/3/201067.00 KBDownload
Costly Fundraising MistakesJen TamolRevenue Development4/26/201030.50 KBDownload
Communities of Practice: IntroductionJen TamolOrganizational Development9/27/201060.50 KBDownload
Communications ToolkitJen TamolLeadership Development3/4/20101.46 MBDownload
Common Mistakes in Choosing a Donor DatabaseJen TamolRevenue Development4/26/201037.50 KBDownload
Communities of Practice: Assessing your Community of Practice’s Relationship to “Official Organizations”Jen TamolProgram Development9/27/2010119.50 KBDownload
Communities of Practice: Case Study TemplateJen TamolProgram Development9/27/201077.50 KBDownload
Communities of Practice: Assessing Your StageJen TamolProgram Development9/27/2010118.00 KBDownload
E-AdvocacyJen TamolCommunity Engagement9/29/2010467.63 KBDownload
Donor Management SoftwareJen TamolRevenue Development4/26/20101.62 MBDownload
Eight Characteristics of Leadership Jen TamolLeadership Development4/27/201027.00 KBDownload
Establishing PartnershipsJen TamolCommunity Engagement9/29/2010618.63 KBDownload
Establishing a University PartnershipJen TamolCommunity Engagement9/29/201062.00 KBDownload
Donor Bill of RightsJen TamolLeadership Development3/4/201027.58 KBDownload
Data SamplesHost AccountRevenue Development3/11/201035.00 KBDownload
Data ResourcesHost AccountRevenue Development3/11/201031.00 KBDownload
Defining Capacity BuildingJen TamolRevenue Development4/26/201027.58 KBDownload
Donation Receipt TemplateJen TamolRevenue Development4/26/201016.50 KBDownload
Developing a Structure for Open, Honest CommunicationJen TamolCommunity Engagement9/29/201074.50 KBDownload
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